I guess what I was trying to say is that DuckLake isn’t even a blip on their radar. Should it be? Could you explain it to a non-technical marketing VP as part of a cost savings measure? What’s the DuckLake equivalent to a Unit of Work on DataBricks or a Snowflake Warehouse? If I needed to join multiple tables with billions of rows, where does the compute happen in DuckLake? Can you run your own cluster like with Clickhouse or StarRocks? How does it scale horizontally with storage and compute? How do I update it? What if there’s a security flaw? How well does it stand up to 500 people querying it simultaneously and what type of setup would I need to achieve that?
The PMs that manage the IT platform team aren’t necessarily deeply familiar with all of the technical details. A compelling introduction to DuckLake would provide the answer to some of these questions in a way that the VPs or PMs could digest it easily while providing the technical details the data workers require. For better or worse, “data lakehouse” and data warehouse and data lake all are industry jargon that is pretty impenetrable to people who don’t spend a lot of time working with the tools but who cut checks and make decisions.