Technical SEO vs. content optimization: which one moves rankings?

I’ve been noticing something while working with SEO teams:

A lot of effort goes into content, but technical issues that actually limit performance often get ignored or deprioritized.

In some cases, fixing crawl/indexing/performance issues had a bigger impact than publishing more content.

Curious how others here think about this in practice.

Do you usually prioritize content or technical SEO first?