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The author has written a famous book on college admissions, but this piece doesn't really seem to add much to the discussion. I came away thinking that his publicist recommended he get his name out there more to help his brand or sell some more books.

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More people read the Atlantic than read books on college admissions. It is possible and often useful to increase the number of informed people even without adding net new information.

I don't think the book that he's famous for talks about the demographic trends much at all. It's just something that parents are aware of, and that is talked about as one of the ways in which admissions numbers will change in the next decade or two.

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