- astonishing geoguessing
- very good inference of some characters traits
- and finally quite good ad targeting
EDIT: I tried with a few photos (different people in various settings) and each time I got this: "racial bias towards immigrants" - which was always very false. Intriguing.
EDIT2: different photos of the same person (me) in different settings gives many totally opposed characteristics. Very unreliable, but I guess with several photos (a lifetime's photos in the case of Google) it's another story.