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Where's the incentive for me to work my butt off and risk getting fired all for my Big Dumb Corporation?

Perhaps to turn your department into the good example, and eventually let you be able to say that you work at "Not So Dumb Corporation?"

Honestly, I'm not sure it's worth your time and effort to try to engineer a turnaround of "Big Dumb Company" from the lower runks of the inside.

The chance of success (meaning a full transformation to "Not So Dumb Corp") is so unlikely and life is way too short for that.