> Good flavors and mouth feel (not tofu!) are important

as one of those vegetarians who isn't particularly compelled by anything intentionally imitating meat, this is always somewhat funny to me. tofu already has good flavor and mouthfeel if prepared well, and presumably the rest of this alleged market segment is as capable of preparing tofu adequately as i am personally. so even if beyond was to pivot to (also) being beyond tofu, i fail to see how that would capture appreciably more of the market.

i could be wrong, but it's always seemed to me that most of the apparent demand for something better than tofu is not in fact coming from inside the house.