> The data from Google search queries became a competitive advantage that allowed Google to continually improve its search algorithm and ad targeting.

This kind of refers to the past though. Anyone who is using Google search these days, curses how unbelievably useless it has become. This is how monopolies ruin the segment they dominate.

If there were real competition, Google would improve the search engine, or it would go extinct, and be replaced by something better.

The whole article is written really strangely. Was that written by AI? There seems to be some disconnect in the writing itself.