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Kinda important to mention apps when talking about smartphones.

Sure, you can buy Angry Birds (or whatever) again for $0.99 if you switch platforms, but will you buy all of your apps again? And what if you really like an app that's only on one platform?

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I am of the belief, that the latter is what we will prevent migration to a new platform but not the former.

Perhaps power users would rather not repurchase dozens of paids of apps; but for the average user, the amount of money invested into apps would probably be on par with the amount of money invested into a case for said phone.

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