"The new Mega encrypts and decrypts your data transparently in your browser, on the fly. You hold the keys to what you store in the cloud, not us."

For me this is the most important bit of the website. That bit demonstrates the dedication of building something that will be very hard to shut down.

If you combine this with the VPN tunneling at the backend to obfuscate parties for the final host and content (similar to what piratebay did a month ago according to the news)- it has the potential to become very powerful and take a good share of torrents traffic.