So why not a .onion? You can set it up so that name resolution goes through Tor, but you still connect directly to the IP, if you're after speed. He could even manage to get mega.onion.
It doesn't work like that. Reaching a .onion involves going through six proxies. You can't connect directly to its IP, because you don't know what it is and it probably doesn't listen on a public interface anyway.
The first rule...
It will be the best thing to happen to the TOR network - thousands of new (mostly non-exit, but still) nodes carrying all sorts of legal and illegal traffic.
TOR is THEIR network.
... is that it's 2012, digg is dead and nobody cares for the tired old memes that somehow outlasted it.
Wow, I can't believe I just read someone referencing a Usenet meme thinking it was originated in Digg.