13 million impressions? And how much did they pay to reach their audience? I'm absolutely gobsmacked that any organization is willing to walk away from 13 million impressions a year and very interested in know how many impressions/year they get on their top-ten outreach platforms if 13 million impressions/year (presumably for free ???) is something not worth the effort of dropping onto X.
1. Are they spending less to get content promoted?
2. Are they posting links outside of twitter back to twitter less often?
3. Are they linking links to twitter in all their site traffic like they used to?
4. Is their site traffic in general the same as it used to be?
There is no analysis - just flat contextless numbers clearly designed to make it sound like "X is dying, we're taking our ball and going home" in a sour grapes sort of way.
disclaimer: anti elon, very pro-LGTB+, pro-EFF aside from weird political snipes
I'm actually with you on basic philosophy but the weird political snipes undercut everything they're doing and I can't support any nonprofi who stonewalls questions about what they're doing with my money.
Given that social media posts are not free, in the sense that someone or something has to put some effort in to format the message for that particular site, I can see how a simple cost calculation would show that it is no longer worth it.
What is worse is those aren't shitty ad impressions. Interested people will be following maybe even expecting to see them. In addition and ironically also other interested people will be algorithmed in to their orbit.
E.g. I read more of a blogger I like because I follow him on LinkedIn over following RSS feed.
But they won't. That isn't how modern social networks work, and X definitely isn't an exception. The chronological feed of people you follow is long gone.