So basically steal legitimacy from real environmentalists by applying their label to something that's not really motivated by environmentalism but can be construed that way?
"They don't actually want what I'm selling so I'm gonna dress it up as something else, they'll never know"
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The other problem you're gonna have is that this isn't an original thought. You're at least 20yr late to the party. So, so, so much absolute garbage has sailed under the flag of environmentalism that the public is starting to be more critical (see for example the kerfuffle over wind turbines off Rhode Island) and it's not unforeseeable that eventually the environmentalists are gonna have some sort of purge or reformation or reversion to more traditional environmentalism and serving corporate interests in order to reclaim some lost respect/legitimacy. Trying to sail "obviously not primarily about the environment" stuff under the flag of environmentalism is only gonna hasten that.
In a particular state in the midwest. The regulator has adopted the policy of "no new septics". You have to do a mound system at great cost. No rule, no code, no performance standard, just an unofficial policy of "we don't approve those". I know someone who's got a textbook perfect property for a traditional septic. They don't care. The shit pump people are laughing all the way to the bank.
It's all so tiresome.