Brand reputation. Every brand that chooses to use X implicitly supports X, even if they're not verified & paying X money.
If you don't that is fine but I imagine you would also hold the view that not posting on X shouldn't be controversial then either.
I applaud the move and only wish they would have done it sooner.
When you say "Be real", you're pleading with people to take your statement more seriously. But it's simply the case that people have very strong and negative opinions about nazis and child pornography.
They said nothing of this in TFA, all they talked about was decimated view count. The obvious conclusion is X is censoring them, like they pretty much do to anybody that Elon feels like censoring.