Humans have a problem distinguishing "John from Microsoft" from somebody just claiming to be John from Microsoft. The reason why scamming humans is (relatively) hard is that each human is different. Discovering the perfect tactic to scam one human doesn't necessarily scale across all humans.
LLMs are the opposite; my Chat GPT is (almost) the same as your Chat GPT. It's the same model with the same system message, it's just the contexts that differ. This makes LLM jailbreaks a lot more scalable, and hence a lot more worthwhile to discover.
LLMs are also a lot more static. With people, we have the phenomenon of "banner blindness", which LLMs don't really experience.
The foundation of LLMs is Attention.
So people can focus their attention to parts of content, specifically parts they find irrelevant or adversarial (like ads). LLMs on the other hand pay attention to everything or if they focus on something, it is hard to steer them away from irrelevant or adversarial parts.
You can find a "hook" to effectively manipulate people with advertising, but that hook gets less and less effective as it is exploited. LLMs don't have this property, except across training generations.
But even if you tag inputs however your this is good, you can't force an LLM to it treat input type A as input type B, all you can do is try to weight against it! LLMs have no rules, only weights. Pre and post filters cam try to help, but they can't directly control the LLM text generation, they can only analyze and most inputs/output using their own heuristics.
Maybe by adjusting the transformer model to have separate input layers for the control and data paths?
Right now, you train an LLM by showing it lots of text, and tell it to come up with the best model for predicting the next word in any of that text, as accurately as possible across the corpus. Then you give it a chat template to make it predict what an AI assistant would say. Do some RLHF on top of that and you have Claude.
What would a model with multiple input layers look like? What is it training on, exactly?
When you're "showing it lots of text", where does that "show" bit happen? :)