Consumers may or may not "love windows 8" but this article is swimming in non sequitur.

But I get it.

To frame this post in context, from my stint at Microsoft I saw how serious points are awarded to those who beat the drums. Logic be damned; if your W8 app get 100K downloads and your glowing blog post makes the rounds it's a favorable line item on your review.

So it's hard to comprehend for a lot of us, but when Microsoft says that Windows 8 is the most openly developed operating system in the world, I think they honestly believe it. Believing it brings tangible rewards.