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From browsing the Earendil website, I'm honestly not sure if this is a software startup or a cult...

There seems to be a pattern associated with grabbing names from Tolkien.

Palantir, Anduril...

The Dark Lord minions are really busy lately.

Don't forget Sauron.

There's a dark irony in start-ups appropriating names from the work of a devout catholic attached to beautiful, old modes of life.

So, is Earendil, just Pi?

They also have an AI mailbox service called Lefos.