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Everyone wants to be the One to rule them all.

I just want to retire in the Shire away from this AI non-sense (no jabs, just mild burnout).

At least its this and not a book i actually care about. I shudder to think of a world where all the tech companies are called like 'Ghola', 'Giedi Prime', 'Heighliner', 'Harkonnen' etc

If the "launching soon" on tleilaxu.com is to be believed (unlikely), you might find yourself in that world. It'd certainly be a compelling name for a biotech company, although I'd find a company with that name a very troubling sign.

Armin from Earendil here. I don't know about everything, but I find it disappointing that Tolkien has to "live" with being associated with the companies that are currently named after his works. I want to build a company that is based on better values.

Listen, one does not simply walk into a new project without naming it properly. It's your precious!

Pi isn't

Because it takes years to get paradigm-shifting tech off the ground.

You need hyper-obsessive nerds (the kind who were hyper-obsessive in school about D&D and LotR) to bring it to fruition.

The non-LotR namers give up early.

This makes absolutely no sense.

And yet somehow it works...

To be fair it makes some sense. Otherwise where do you get Anduril?