Apple and HTC Settle Patent Dispute, Agree to Ten Year License
macrumors.com
macrumors.com
HTC representative Jeff Gordon tells The Verge that the company "does not expect this license agreement to have any adverse material impact on the financials of the company".
http://www.theverge.com/2012/11/10/3629376/apple-and-htc-set...
Sounds like an attempted burn on Apple, and then...
> “We are glad to have reached a settlement with HTC,” said Tim Cook, CEO of Apple. “We will continue to stay laser focused on product innovation.”
Am I reading into this wrong or is Apple backhanding HTC in this press release?
I think I'll take this as an admission by both Apple and HTC that patents inhibit innovation.
http://www.microsoft.com/en-us/news/press/2010/apr10/04-27MS...
Although Samsung has some sort of agreement with Microsoft too.
http://www.microsoft.com/en-us/news/press/2011/sep11/09-28Sa...
I don't know if I would have considered the clock worth $22mm, but I do have to admit, it's beautiful. Before Apple released their clock App, I ended up paying $5.00 for an App that was roughly equivalent in functionality, though nowhere near as gorgeous.
All in All - $22mm was probably seen by Apple as the right price to license one of the worlds most beautiful clock designs.
Anything you see in IOS is akin to a song that would hear in a movie or a TV Show - hundreds of hours, if not thousands, have gone into ensuring the legality/coverage of all of the major elements that you see there.
Don't for a second believe that Apple didn't already have a negotiating position, and value, and best-negotiable-alternative (BNA) identified prior to placing that swiss clock into IOS.
This isn't their first, second, or even hundredth time at this particular rodeo.
The games that HTC/Google/Motorola/Apple/Samsung are also, all playing out according to a well known IP strategy. Each of the parties is acquiring IP, establishing their patent positions/strength, going to court where needed, and engaging in settlements likewise.
At the level which these companies play - their is no "Steal", simply a stronger (or weaker) game theoretic negotiating position which plays out...
Anybody how has legal bills in excess of $100 million a year has left the realm of good/bad, and moved into win/lose/profit/loss.
They're sitting on 120 Billion dollars. 22 million is only 0.183% or that. I have a hard time believing they intentionally made such a hypocritical move to save 22 million dollars.
http://www.apple.com/pr/library/2012/11/11HTC-and-Apple-Sett...