* an abundance of ordered and unordered lists
* paragraphs are <= 3 sentences
* _it's not X, it's Y_: "The goal is not to let AI choose for you. The goal is to build a sharper rejection vocabulary." "The biggest decisions are not formatting decisions. They are directional decisions."
* a lot of <h2> breaking up the prose, if you can call it that
* setup statement, then a colon, then a punchline: "AI and LLMs have changed one thing very quickly: competent output is now cheap."
AI-generated essays are listicles at heart