Seriously, the only people FB is fooling are the fools who use it. While those people exist (and they always have throughout history), FB or some sort of FB (social network) will exist. The problem is, like the author, people know that they don't want to be part of FB and yet they still are. Yes, it's an addiction, but it's an addiction that can be defeated. And you don't even have to do 12 steps. It's just one step and two weeks of waiting to delete your account.
The excuses form people who claim to hate FB but still use it are getting quite old by now. If you really want to make a point, cancel your FB account and then write this. It'll resonate a lot more.