Well dynamic pricing only ever works until you have a power outage in the winter and suddenly you pay a years worth of money for the 1 hour you could use your fridge, during a snowstorm.
The price was known ~1 day in advance so I had the choice to fill up the battery with cheaper (but still high) prices overnight and reduce the impact
Business energy users aren't protected, so they buy long-term contracts, hedge, or go-under in the event of an unforeseen energy-shortage.