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I would point at the campaign manager as the person who should be responsible. The Campaign Manager is the CEO, the candidate is actually the product being sold. Granted, the candidate is being sold with promise that he or she will be a good CEO, but, during the campaign the CM is the CEO.

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But then he is a product that can talk back and makes his own decisions for the entire campaign.

While I get your analogy, it simply isn't the way campaigns actually work. The candidate is the CEO - he's making the big decisions based on data fed to him or her by his campaign staff.

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