Maybe this doesn't apply to your case, but how would you measure outputs of say product development, or any data related project. Lot's of things don't have a good measure of output before the thing is done. Maybe your product / analysis improves profitability by 10x or maybe it was a flop and lost money.
Tangential, but I'm also seeing the quality of measures going down, with AI it seems that the number of [emails|code|analysis] produced is again a good measure.