"Apple. Your brand is being ruined by misplaced trust in a losing super-aggressive legal strategy."
I genuinely used to like Apple. I can actually remember regularly checking the website for the different gadgets I could buy. This was well before the Android v Apple "fan-boyism".
I switched off totally from the anti-consumerism that drives Apple. They make great devices that just work. I have no problems in borrowing an iPad for an hour, but they consistently take strategies beyond their products that have decremental effects to their customers and customers of other companies.
Who needs a third adapter for their phone (that will only work on iPhone5)? Who needs a different form factor for their SIM card so Apple can secure three year licencing deals with carriers? Who needs the walled garden of an App Store that prevents developers from releasing Apps that might cross over with iOS functionality... Who needs to write a book on Apple Software where the terms demand that they only distribute the book on Apple platforms[2]..
Put honestly, there is very little that Apple does that could be interpreted as being for the "better-ment" of people that aren't Apple customers. They take a "fuck"[1] everyone attitude that isn't a beneficiary of Apple stock.
I just think that this is a very toxic label for Apple to have against them.
Just to stress... I think Apple make great products, although I will never again contribute a single cent to anything that bears the Apple name. They have all but destroyed their brand that I once so sorely coveted (and this was a time not so long ago).
Who needs humility... Clearly, not Apple...
[1] : I hate swearing. Apologies.
[2] : This got changed shortly after considerable backlash.
[9] : I need to stop writing so many "Apple" critical comments..
If you look through any of my last 50 comments I'd guess
perhaps 10 are Apple related. It's wrong of me that I consistently
only comment on Apple posts.