Ok, well I'm in the states, so I'm in no position to assume what the UK public wants, but it seems little strange to prioritize payback over progress, which is my interpretation of what is happening here.
All I'm saying is that the apology is an inefficient punishment. It's meant to sting Apple which eventually means they lose money. All I'm saying is skip the drama and just take the money.
The best argument I've heard against this is that it would be difficult to determine the dollar value equivalent of the apology, which is certainly true.
It seems to be that it would be much easier to serve justice by compelling Apple to correct the misinformation, rather than trying to compute a price for this behavior.