Why? It's widely understood that the big players are making profit on inference. The only reason they still have losses is because training is so expensive, but you need to do that no matter whether the models are running in the cloud or on your device.
If you think about it, it's always going to be cheaper and more energy-efficient to have dedicated cloud hardware to run models. Running them on your phone, even if possible, is just going to suck up your battery life.