The reason the iPhone is so popular is because 1) people are excited about it 2) great native apps make people excited because they do useful or fun things quickly 3) the iPhone is part of a rich ecosystem with services for music and apps. The iPhone ecosystem includes cloud and desktop integration along with support from the top rated e-commerce site as well as local support with award winner retail stores. That great customer service matters a lot to mobile phone customers who often expect a lot from their phones. With BlackBerry you get a phone from a carrier which has a poorly trained sales staff which cannot help you and often does not care. If I have an issue with my iPhone I can go into a nearby Apple Store and have my issues resolved quickly, and if necessary, they give me replacement hardware. And BlackBerry is putting out a better web browser? Better than what? Better than the poor browser they had previously I suppose. Apple has had a great browser from the beginning. BlackBerry does not get it. And if they want to catch up they need to do more than tweak their system. There should be an entire ecosystem built around it, but it is already too late. Android is already eating up all the space which Apple has not and Windows Phone is scrounging for scraps. Very little will be left for BlackBerry. They never innovated after they reached their peak. That's how the mighty fall. I hope Apple keeps innovating. I think they are due to push it this coming year. More integration between the iPhone with other aspects of our lives from TV to our cars would be great and we've already seen rumors that is coming.