When legal sports betting surges, so do Americans' financial problems
npr.org
npr.org
Betting platforms assign highly profitable customers "concierges" who reach out and prompt them to gamble, offer incentives, and work to keep them betting. It's insidious and wrong - the platforms actively identify and take advantage of addicts.
For most, a lottery ticket or an online bet is just buying entertainment - not much different from a movie ticket or steam game. Turns out, though, this majority isn't the target customer; we're just the top of the funnel as these platforms algorithmically search for personalities they can abuse, rob, and financially destroy.
A friend of mine worked at Disney, and it is insane how much data they capture on their players/spenders and how they use it for the sole purpose of triggering a popup at the right time, at the right price, that would maximize spending/gambling on loot boxes.
Over-dramatic? Maybe, but this thought springs to my mind more and more.
With the AI progress, there will be no need in a search for personalities - algorithms will make you one. And this can be applied to any company producing entertainment (e.g. social networks), not just gambling.
this isn't new. a relative is an MVP at a casino she dumps cash into. The pit bosses comp all of her meals and call her on days that she doesn't show up. It's all sold to the customer as friendly-people-who-care and the people eat that up, especially lonely elderly folks.
She fell at one such casino and ended up suing them, she wondered why all her friends stopped calling her, so she moved casinos and low-and-behold she was able to make friends there, too!
To be fair, like another poster mentioned, they do this everywhere people spend a lot of money, not just gambling. Car dealerships are lousy with this kind of 'concierge'-ness. They, too, take advantage of elderly folks who have the money for a new car that they don't yet realize they need.
I will not try to argue if this is much or little, just trying to add some context for those not familiar with popular skiing tourism destinations.
edit: Additionally, there are whales and there are folks who's job it is to get them in the door (we had game managers for the big games).
Here are some examples:
https://www.theguardian.com/us-news/ng-interactive/2025/feb/...
https://frontofficesports.com/lawsuit-says-draftkings-vip-pr...
We always tip everyone generously and send notes to management about especially helpful staff. My wife was on a first name basis with our normal housekeepers, who have watched my kid grow up. We spend at the property with events, amenities etc. The management tends to cycle through the company but the local staff does not - they flag us as VIPs directly.
Most people don’t do that and don’t or can’t throw money around in a resort setting. But in a casino, it’s easy to measure the lifetime value of a guest and price the interaction cost. In a beach setting, the financial benefit of a happy customer is less certain. Point being, i would guess that Wynn does 50x the hospitality outreach than Relais & Châteaux, despite both offering a high quality product.
Bullshit.
If the person you’re raising kids with starts living at the casino 1-4 days a week, you notice.
The Internet, for better and for worse, masks this.
Movies require an investment of your time so it's somewhat hard to become "addicted" to them.
There are "steam game library" addicts though.
> this majority isn't the target customer
Of course they are. They just aren't prioritized for high cost user enticements. The company only exists if the majority lose. They have big losers and little losers. They aren't here to "entertain" you. Which features of their service are designed to heighten "entertainment" I wonder?
The difference is that gambling, like cigarettes, delivers a dopamine fix. The playbook is well aligned with cigarettes — you target brands to the population. Draft Kings is like mass market cigarettes, targeting low income males, soldiers, old people.
The “most profitable customer” metric is misleading - you need mass adoption to lure in the whales. My son is 14 - sports gambling is a routine conversation among his cohort and many kids are actively gambling in school with accounts provided by parents.
Why? Well... suicides. You're going to start seeing gambling-related suicides in the next couple of years, if you haven't already.
If you can learn anything from the UK, learn this:
- VIP schemes kill people
- Online casinos and video slots kill people faster than sports betting do
- The industry will always "self-regulate" to the point where its still harmful, but palatable enough that law makers will look the other way to keep the tax raised from it coming in
I have skin in the game (I write code that profitably trades on sports betting exchanges), and think it's possible to make gambling a healthy and fun thing to do, but the American market is ~5-10 years behind the UK market, and I can see it's going to get ugly before it gets better (not that the UK market is perfect yet, either).
There are so many portions of the post Muprhy vs NCAA world that bum me out, but this is by far what makes me the most annoyed. There seem to be so many objectives being achieved while hiding behind the guise of protecting the children. Yet we just let these advertisements slide by and infest broadcasts that children largely consume. Not like getting an older person to buy you a GTA game when you are 12 or something either, this is just watching any sort of sports broadcast, aimed at all ages.
I see some other people here mentioning how we gave into legalized state lotteries and its why we arrived here, its such a stark difference though. There was a ton of back and forth for state lotteries, the results were tons of advertising restrictions, and the profits largely benefited the education system.
Murphy vs NCAA was passed in 2018, we have legal sports betting now in 38 total states after ~8 total years.
New Hampshire legalized state lotteries in 1964, from that point it took 32 years to reach 38 total states with some form of a state lottery.
The profits didn't benefit shit. Yes, the money went into education, and that same education system saw commensurate cuts from regular tax revenue.
What it did is shift the state's tax burden towards people who play the lottery... While permanently entrenching the lottery (How can we ban it! It would gut our education budget!).
and the idea of advertising gambling on television wasn't even something conceivable?
and, even more so, the idea that sports entertainment channels would be directly involved in the operation of gambling of was just completely beyond comprehension?
ahhh, the remote, halcyon, bygone days of 2018...
That is certainly on the table... as long as they have a couple of million stashed away to put into World Liberty Financial and the charges are federal.
The unwashed poors though... they are SOL.
How about we treat adults like they're adults and let them make their own choices?
On top of that, sports betting inevitably leads into match fixing, threatening of players etc.
I believe that I, as a responsible adult, should be allowed to gamble for entertainment if I want to, and my right to do that shouldn't be taken away because a small minority of the population has low impulse control.
Legalized gambling establishments do very little besides extract money from visitors and project negative externalities into their surroundings.
> I believe that I, as a responsible adult, should be allowed to gamble for entertainment if I want to, and my right to do that shouldn't be taken away because a small minority of the population has low impulse control.
You can believe that, and be correct in theory. In practice, the "small minority" doesn't appear to be small enough under the current regulatory regime.
It's no different than the regulation of controlled substances and other vices. Or do you have an issue with that as well, and feel you should have the right to consume as much heroin as you want?
Regardless, I don't think we should stretch the metaphor between gambling and drugs too far. They are fundamentally different things.
You are on an extreme fringe to put it mildly. It is your right to hold that opinion, but it also means that there's no real point in discussing this with you from what I can tell.
Limiting gambling ads the same way might be a good step.
It's hard to fully prohibit gambling (because you can play poker around a table, and it's better if that's legalized). It's much easier to prohibit banks from interacting with casinos and TV networks from letting them advertise, as those are large businesses who want to be compliant. That doesn't make gambling itself illegal, but cuts off most of its oxygen.
Prohibition was a mistake and it goes a long way of sorting how people will act stupid regardless
Recognizing this fact isn't treating them like children, it's treating them like the adults they are.
I don’t really gamble. But I agree with you. Prohibition is never the answer.
Our current regime, however, is one where bartenders face zero liability for their patrons’ drunk driving. Making gambling companies liable for problematic gambling is a good start. Banning gambling ads, within apps and without, is a great end. I’d also argue for a cap on bet sizes, but I’m open to being talked out of that.
That's prohibition.
If gamblers want to gamble, is not seeing the 30 second video ad the only thing stopping them?
prohibition noun pro· hi· bi· tion ˌprō-ə-ˈbi-shən also ˌprō-hə- Synonyms of prohibition 1 : the act of prohibiting by authority 2 : an order to restrain or stop
The person I was replying to stated:
>Prohibition is never the answer.
and immediately suggested prohibition as the answer.
If I design a chemical that will specifically make you fasterik so dependent on it that you'll do any sexually depraved things that a line up of random strangers want so that they'll give you pocket change so that you can get another hit of that chemical should it be illegal for me to surreptitiously give it to you in a product that you buy from me?
Why or why not?
Like... cigarretes aren't prohibited. But you're hard pressed to find anyone who doesn't agree that we're MUCH better off now with full advertising bans, indoor smoking bans, bans on sales to minors, steep tax, etc, than what we were in the 70s with disgusting cigarrete smoke everywhere.
I want this rigorously studied.
If it does, I’m more open to it. I don’t think it does. It’s a minuscule industry, macroeconomically spwaking, with massive negative externalities. I think regulating the marketing and conduct of industries proximate to addiction is something productive societies do. (On the other side of the spectrum we have the Qing.)
But it captures a truth. States see lotteries as a funding source. Kalshi and Polymarket are combined valued at the GDP of Iceland (or alternatively, 13 Greenlands).
Casinos are run as a productive part of Nevada’s economy. Lotteries, too, on average, at least in some places. Our liquor and now cannabis industries are economic engines. It isn’t ridiculous to expect gambling apps to wind up in a similar place.
Yes, as evidenced by the full court press advertising.
+ in stagflation of 70s/early 80s - states create state-run lotteries to help fix their budgets
+ 2008 great recession - states legalize casinos to recover lost tax revenue and prevent folks from traveling out of state to gamble
+ C19 - states fast track the legalization of mobile sports betting and online casinos to secure immediate tax revenue
https://www.syracuse.com/news/2017/07/one_mans_huge_lottery_...
The problem in this case is not that the lotto exists, it's that the formula for awarding school funding is (or was?) broken in this state. This is a textbook example of why you almost always use the median instead of mean on things that have a bell curve.
This seems questionable given that covid-19 relief funds from the federal government left states flush with cash, causing them to spend lavishly or even cut taxes. It also makes me suspicious of the other examples. Recessions happen every 5-10 years, and if you count the few years after a recession as part of the recession, it's not hard to pattern match a little too aggressively and think it's tied to economic downturns, when it's really a secular trend.
I don't know of any long term profitable sports gamblers - but that makes sense because why reveal yourself and your methods if you're profitable?
By long term I mean at least 1,000 bets while still being profitable. Even more impressive if they are making a living off of it.
The only person I can think of is Picks Office on Twitter.
All they need to do is check if you're cashing out more chips than you came in with.
A buddy from out of town, or a losing regular, or a poker player who the casino doesn't care if they win. In Vegas some casinos' chips are negotiable, officially or unofficially, in other casinos.
They rightfully passed legislation banning such practices. The idea is that if casinos and bookies refuse to cap your downside, they have zero right to cap your upside.
The bigger the market the harder that is, so maybe it doesn't apply at the level of online sports betting. But organized crime could make trouble at horse tracks.
It helps if you can also rig the race, but just knowing the odds better than the pari-mutuel stakes gives you an advantage.
https://www.theguardian.com/football/2025/dec/05/brighton-ow...
I have a very small edge in sports betting although I don't really do any of the deep overpriced/underpriced arbitrage or any special types of bets outside of wins/loses. And it's limited to tennis, a sport I've played my entire life and have followed the pro circuit closely for 3 decades. And even then my edge is very small, and the strategy I use when I do bet doesn't make me much in total return.
Does that include the Christmas lottery? If so then that’s not really comparable.
https://immunizenevada.org/the-relationship-between-adhd-and...
The problem is, society is fucking broken. The middle class is being decimated. People are going to take their destinies into their own hands, as seen by the growth of daytrading and sports betting. With wages being destroyed, billionaires avoiding taxes, COL skyrocketing for the middle and lower classes, and jobs evaporating, who's going to fucking blame someone for trying to figure out how to use what they know (in this case, sports) to make money?
Plus, this generation has seen another class of gamblers (big banks) get bailout after bailout without any problem.
Sports betting is the symptom, not the root cause that needs to be addressed.
(Not passing judgment)
What's the implication here? "In for a penny, in for a pound", so might as well legalize every other form of gambling?
Maybe it's because of pay-at-the-pump popularity now but have you never seen someone standing off to the side of the main gas station counter surrounded by a pile of scratch offs? People exist who will drop their entire paycheck on them in a single day. I've also seen people buy irresponsibly large stacks of Powerball tickets and not just the "oh, I like to fantasize about winning so I buy a ticket each week since you can't win if you don't play". It's gambling all the same.
For these private betting firms, it's open season trying to find whales like mobile gaming, and there's no end to their greed and exploitation.
Regulating it also removes demand for underground or foreign online gambling.
Is anxiety interesting?
And if you only bet a negligible amount of money, then the outcome of the game doesn't really matter all that much.
I don’t generally like gambling. On a recent trip to Vegas I socially gambled with friends and won about $5k, but then lost $500 of it and was more annoyed about losing that sum than the net amount gained. Such is my personality.
That said, a friendly game of poker is absolutely more fun with a $10 buy-in or whatnot. So I can see the general idea holding water. What we don’t need are (a) ads or (b) large bets.
> If anything, doesn't it add anxiety as you watch the game?
> Is anxiety interesting?
Yes. Adding anxiety generally makes things more interesting. Think of watching a story or a film or a game play out. Good stories often involve giving the reader some anxiety. Tension. Not knowing what's going to happen, but being somehow invested in it ... to stay engaged.
And I ended up losing to my 10 year old nephew for the championship game!
At least with win/loss, the ability to outright manipulate the outcome for financial gain by players, coaches and refs is a lot harder to accomplish without detection. Prop bets? Who knows if a player or ref or coach made a decision on who gets the first 3pt basket of the second half?
And people do spend stupid amounts of money on Powerball tickets too. I just think if the state is running a numbers racket, that they don't have much of a leg to stand on when they want to regulate other gambling.
Summed up very nicely in https://oldcoinbad.com/p/long-degeneracy
Having student debt doesn't justify throwing away the rest of your residual income
People that get two or three years of college debt and no diploma have a big hole to fill and a small shovel.
Anyway, I think ev isn't the right tool to model gambling behavior; dollar utility isn't linear. It's more about a small spending for a large potential. But then you get into repeated small wagers and such.
> Anyway, I think ev isn't the right tool to model gambling behavior; dollar utility isn't linear.
You're right. The more money you have, the less utility it gives you, which makes gambling for a windfall an even worse decision. Worse still if you include taxes.
Very positive (IRR ~9%). It's been studied extensively: https://openknowledge.worldbank.org/server/api/core/bitstrea...
-If I gamble and lose, the same wage cuck life awaits me
-If I gamble and win, I may actually ascend and have the kind of life I aspire to
> From emption + -al Adjective (obsolete, rare) Capable of being purchased