Virtual Phone System Profig (YCS12) Shuts Down Fewer Than 3 Months After Launch

http://techcrunch.com/2012/08/20/yc-profig-instant-virtual-p...

The HN thread about profig:

http://news.ycombinator.com/item?id=4408037

I'd like to know more about why they shut down. 2 mos. is an unusually short period of time for something like this to happen. Wondering if this was simply a case of another shiny ball opportunity being presented that was difficult to pass up or some other deal breaker problem.