If this was a gym subscription, it would be an equivalent of some people going to the gym, and some people sending their android to the gym every day, for the whole day, and using as much equipment as the gym policy allows.
which said customer paid for. And now they want to back out of it because it turns out they thought users wouldn't do that.
I say they ought to be punished by consumer competition laws - they need to uphold the terms of the subscription as understood by the customer at the time of the sign up.