It's a little harsh given the reality. While consumer demand for their products is shrinking. Consumer demand for most products are shrinking. They still have one of the best selling games systems in the world. They have deep roots in audio and visual media entertainment as well as the fact that they're likely to be the big winners of the demise of HTC. Don't get me wrong, Samsung will take the majority share of the former HTC customers, but Sony will get a real shot in the arm giving them the opportunity to really move into modern day mobile devices.