"Europe does it better".

Sorry, but as an European who roots for EU very much, I found that branding laughable, because it's absolutely not true at all. Those Eurooean alternatives are absolutely of significantly worse quality almost across the board, simply because there's less money thrown at them. It's also making it sound pretty, disingenuous, and adding to ongoing gamification of relationship with the US.

"Europe does it differently" would be so much better, because of the obvious better privacy, openness and standards compliance, as mandate by our regulations.