Quite neat to use Obj-C and all the great frameworks on the web as well.
The big problem with using Objective-C for stuff like this is that you almost have to host it on Apple Hardware, which is quite expensive and hard to do by your self in a cloud-like fashion. With the Objective-C in the cloud service you move the hosting to them of course, but it is still a problem lurking when (and if) they are going to scale it really big.