I interviewed with a Dutch energy company migrating infra from AWS -to- Azure and I have no idea what would make them do that (aside from inertia, but then why use Azure in the first place?)
And for some reason Azure usage is rampant in Europe.
At my work the sales people regularly come to us with some azure discount they got offered on linkedin or some event. Luckily I have the power to tell them to fuck off.
Working with Azure was one of the worst parts of that job.
Because your org is likely already paying for O365 and "Entra ID" or whatever they call it nowadays, and so it seems like this will all integrate nicely and give you a unified system with consistent identity management across all domains. It won't - omg, believe me it will NOT - but you don't find that out until it's too late.
Don't remember the details of #2, just that they were a "Microsoft partner" of some sort which was beneficial to integrating with the Microsoft apps the product depended on and appearing as an app in the marketplace. The company built software that ingested IM/chat data from corporations (Teams and I think something older)
Companies are already used to working with Microsoft. Building on Microsoft's cloud feels natural.
I confess, I'm a little salty. It's just insane how widespread Azure is when there's no obvious reason to prefer it. Of course, having the whole market be dominated by 3 giant American companies (even in Europe) is annoying in its own right.
lift and shift into the cloud used to be the path of last resistance on Azure.
Microsoft engaged in a relentless romance campaign with our loser EVP and one of his reports for months giving him the cool LinkedIn post opportunities that weak executives crave.
Eventually he started pushing engineering to move to Azure.
We have not yet (many bullets dodged so far) but it’s there and a periodic major time sink entirely due to manipulation and flattery.
The entire “multicloud” push was a marketing effort by Microsoft to try and undermine exec faith in their “what? No, that’s a shit ton of work with zero return on investment” engineering teams.