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I just don't like Lindt it is a matter of preference. Better to compare apples with apples. E.g. free kg of choc. 2kg for $1.

I also didn’t like the example. How may people know the difference between chocolate quality?

Some for sure, but I wouldn’t count on it for interpreting price elasticity.

I still believe in the premise because of the action on Facebook buy nothing groups.

Did you miss the part where people would pay more for the "high quality" chocolate when the price wasn't zero?

Guess so _/ \_