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Best to treat it with some emotional distance. It's not like the optimization process feels it.

Whether be it human dullards, scripted botfarms, or even maleficence -- none of them experience shame. If they do see it at all, it would be as one of many factors to boost engagement.

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Fuck boosting engagement.

There is an ever-dwindling minority of people who think "fuck boosting engagement" is a valid strategy in this era. Online, engagement is everything. We have all, through social media and feed algorithms, been reduced to acting out the most insipid style of court-jester antics to try and garner attention; the SNR is just too high for good content to thrive.

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