The AI Marketing BS Index
bastian.rieck.me
bastian.rieck.me
- conveniently omit well known benchmarks because not SOTA, 30 points
- change one tiny term in GRPO and call it a completely different acronym, 50 points
- try to slide in a systems hack and but title your paper as though it is a model improvement, 100 points (prizes to the first replier who figures out which recent paper i am subtweeting here)
- forbes 30 under 30, 100 points
too far, at this point you go to jail
A: We’ve developed the next generation of Artificial Intelligence.
B: So this model/product takes more human-like actions or has a more fully-realized world model?
A: no AI is a term of art synonymous to large language models. We just made an LLM that uses 10% less RAM.
In this case the short version would be “it’s not general intelligence, it’s an LLM”. The reason it’s a motte and bailey is because you have a 100 slide deck implying your product can write the next great American novel—implying the bailey exists.
[0] https://www.aprildunford.com/post/a-product-positioning-exer...
it looks kind of messy on my 1200p monitor, maybe its better on high res
1 point for every statement that is widely agreed on to be false.
2 points for every statement that is clearly vacuous.
3 points for every statement that is logically inconsistent.
5 points for each such statement that is adhered to despite careful correction.
5 points for using a thought experiment that contradicts the results of a widely accepted real experiment.
5 points for each word in all capital letters (except for those with defective keyboards).
10 points for pointing out that you have gone to school, as if this were evidence of sanity.
10 points for each new term you invent and use without properly defining it.
10 points for arguing that a current well-established theory is "only a theory", as if this were somehow a point against it.
20 points for suggesting that you deserve a Nobel prize.
20 points for defending yourself by bringing up (real or imagined) ridicule accorded to your past theories.
20 points for naming something after yourself. (E.g., talking about the "The Evans Field Equation" when your name happens to be Evans.)
20 points for talking about how great your theory is, but never actually explaining it.
40 points for comparing those who argue against your ideas to Nazis, stormtroopers, or brownshirts.
20 points for doing the usual motte-and-bailey or hedging in the form of “It is not X. It is Y.”
I mean, I am tired of Copilot giving answers like "You're not a fur, you're a therianthrope" It is really a tracer, I think, for someone for whom the lights are on and nobody is home, like they want to be a top blogger about AI but they haven't caught on that the "It's not X, it's Y" pattern is a tell.