Maybe you can disrupt some markets, but do not expect a strong position in the value chain if you depend on external AI providers that can extract all gained wisdom from your calls and have more execution power.
Microslop / GitHub is a notable deviation here.
This belief you hold doesn't make sense from any logical perspective
I'm also not sure that the risk of brand damage is that compelling. A whole lot of companies misbehave and don't suffer enough to stop their behavior because of it.
genAI companies particularly. Overall, the things they have already said and done strongly indicate to me that they are not trustworthy. That's the main source of my doubt. Why would I expect them to be any different tomorrow than they were yesterday?