Which is homage to Consider the Oyster I believe.

https://en.wikipedia.org/wiki/Consider_the_Oyster

David Foster Wallace has always irritated me, in that I've greatly enjoyed all of his essays that I've read, including this one, but I bounced off the novel hard.

Maybe "Consider the ant" from The Bible?

Which I only know about from the John Wyndham story[0]

[0] https://en.wikipedia.org/wiki/Consider_Her_Ways

So that is where Silicon Valley got the "Consider the X" running gag from.

https://m.youtube.com/watch?v=KuVEbBmu1EM