It’s mostly a FOMO play for people who think they need to have some exposure to these companies they see all over the news.
If the spec is very detailed, you've solved most of the problems you might encounter with open models.
You can then get a frontier model to then do a review against the spec.
Doing this cuts down frontier usage by a lot, as all the real work is local, tool calls are instant . It just feels nicer.
I think this is why you're seeing frontier models like Claude suddenly ban people using opencode/pi etc with a subscription (API users still good).
I can only assume hype. That’s why Sam Altman has the job he has. You don’t see the CEO of Anthropic going on the Tonight Show. He’s there to bring OpenAI to the forefront of people’s minds, and uninformed investors will follow.
All catches up to you eventually though.
What I'm saying is that I believe their ARPU could be higher than Google's, while what I think you're saying is that their cost will also be higher. I agree with that, but where we differ is that I think that while the margin will be lower, there is still potential to make a ton of money there.