What is the name of your friend's tie company? We want to spotlight other well-made products as we build our company.
As you will see on the site: 1) pricing is not cheap, and 2) they get kind of wonky, providing all sorts of construction details on each item. But that's the target demo here: guys who care a lot about quality ties, and who will pay a lot when they see them. Their initial word-of-mouth customer base was a web forum with a particularly upscale, subject-matter-obsessed userbase. (Sort of like launching a new sci-fi series on a Battlestar Galactica forum).
(Incidentally, the company is based out of Singapore, and targets a more international base -- especially the emerging Asian luxury consumer. But lest anyone get the wrong idea: Singapore is not a cheap base of operations for manufacturing. Quite the opposite. This is not a make-it-cheap-overseas and sell-it-cheap-in-the-US business model).