Yep. Founders, to save yourself potential headaches in the future, do a USPTO trademark search before settling on a name:

Word Mark: HOLDEN

Goods and Services: IC 025. US 022 039. G & S: clothing, namely, jackets, sweaters, sweatshirts, pants, t-shirts, shirts, vests and outerwear, namely, snow pants, snow jackets, snow suits, insulated and thermal pants, jackets, and shirts; headgear, namely, hats, caps. FIRST USE: 20020000. FIRST USE IN COMMERCE: 20020000