Opera wanted 10.000 of one of our products as giveaways last summer but of course when we told them for how much we can sell them (we do not produce in factories because we want to keep our quality as high as it is) they didnt go for it.

Even when amazing boutique shops ask you, they will want 50 - 60% off if you ever consider selling to them. We do have our products in some shops just because its good promotion not because we really make money with it.

I don't want to sound negative but there is a reason why so many brands go cheap. We don't because its basically my wife's full time hobby, we want to sell products we are proud off and we are not dependent on that income.

We have about 10 tailors and another 5 leatherworkers working full time by the way, so you get an idea about the size of our operation.

All the best with your venture.

1. We think in the categories we compete -- polos, tee shirts, etc, we are comparable (and strive to be better!) in quality and style to Lacoste, RL, James Perse, etc. These companies use great inputs, and the biggest difference in the actual design will be our lack of logo. We think that, in itself, makes a statement, and we hope there are a lot of people like us who appreciate the statement that it makes. We aspire to have higher quality and more consistent style than Uniqlo and American Apparel.

Yes -- people are paying premiums to other brands, and some of it, for some people is aspirational. We hope people will pay for quality, and if anything, vote with their dollar for a company that reflects their value. We don't want to charge a premium for that though. Our values will be present in the brand by necessity, because we're going to be detailing all along the way of how we're building our company.

2. To us the biggest problems with fit are intra-brand consistency and intra-style consistency. Many manufacturers have poor quality control and a single shirt in the same size will come off with vastly different measurements. ex: http://reviews.urbanoutfitters.com/5309/15787476/bdg-v-neck-... we'll never, ever have this happen. Quality & consistency is of utmost importance to us.

We want you to find the size that works best for you (they all have an inch or two leeway) and once you know it, you can order without worry. Even before then, you can, because we offer free returns, paid postage both ways, but we want the experience to be pleasant from day one. We're pioneering a bunch of ways to make the experience as easy as possible including FitPaks, true-to-measure sizes, questionnaires we've devised, accurate photos of real people, and many, many other things -- but we're always open to ideas!

We hope you'll follow along and continue to give us candid feedback. We are confident that our success will depend on the support and feedback from people like you!

I bought a custom made leather jacket and it's by far my favourite piece of clothing. I'd love to see that whole process transfer to the web somehow and not be painful. I want to see it on the web because I want access to more people like the guy who made my jacket (I also want him to be able to make these jackets for more people, they're awesome)

I definitely miss the whole crew / startup ecosystem in Boston, but not the snow! It's been in the 80's here the last week.