You either already knew about shit through some other way or you were going to buy it anyway.
Only people downvoting this will be the ones who perpetuate this Emperor With No Clothes racket.
It's just a thin veil for surveillance.
I go out of my way not to buy products advertised to me, but I've definitely fallen to the incessant brain-washing of brand advertising. Probably regular advertising too depending what you include as adverts.
I was surprised speaking to someone the other day, just out and about. They'd purposefully gone out to buy doughnuts they'd seen advertised. Kinda shook me. They seemed happy as Larry about it all though.
The most likely way to get me to not buy your product is to advertise it to me.
I couldn't tell you what brand the clothes I'm wearing right now. I ordered bulk packs from somewhere in Asia.
I realized that they probably made that whole change, along with all of the ads, because they knew it would spark mild outrage and discussion from people who saw it — they’d discuss if assigned seating is actually better or worse than the previous fist-come-fist-serve system. I can understand either angle but I liked that they were different than other airlines, etc.
But really it’s because they removed the free checked bags that had been their policy forever, now you need to pay like any other airline. Which completely ruins their value prop. But by advertising the seating changes so heavily for months, they make you forget about that part that actually makes a much bigger difference in the experience