There's no irony there. The friction is actually quite intentional.

Enabling the capacity of unified selling motions early on in a company's lifecycle is not something that one can just sample or "try". It's a commitment that executive leaders and champions have to take seriously. Folks might see the pain point but only understand the tip of the iceberg but having a conversation and paid pilot surfaces key structural issues. This leads to stronger outcomes rather than trusting that companies know exactly what to do and can self-serve those transformations themselves.

So you can say in our scenario, the headline is in fact too true and the timeline collapsed to nonexistent for us, haha.