The advice here is good, and I'm a big believer that the cream (e.g., sincerity and real opinions) rises to the top for writing. Still, think folks dunk on these types of writing automation tools too much when, for many, they can be a gateway drug to consistent posting and finding your online voice.

That is to say, the whole post is a bit of an internet old-head complaint. Reminds me of baby boomers complaining about a "decline" in homeownership and having children without acknowledging the massive shifts in the economic accessibility that support these milestones.

It's easy to write a post like this when you've already built a following because you started when social media was a greenfield experience. It's much harder when you have to compete for signal while being pressured to build a brand and perform at your day job.