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If the service is free, you are the product :-)

In the 80's a club near me got into some sort of trouble for that so they switched to skirt night - only a tiny number of men were willing to wear a skirt to get in free.

In the clubs I used to go as a young man, it was both men and women that jumped the queue, and it tended to be how you looked and who you knew. Although it tended to be good looking women and rich/connected men.

It used to be that promoters were paid per woman they brought to the club and nothing for men, and they would in turn charge a cover per man.

No idea how these businesses operate now. I'm sure there's still sliding scales of sliminess based on the quality of the club and its management.

Aren't they going out of business in large numbers? I'm not sure how much of that has to do with the dating scene as much as it has to do with younger people drinking less though.

I think all attempts to explain "why <market based on discretionary spending by young people> is failing" that don't come to the conclusion "we're macro-economically cooked" are wrong.