i know i asked similar questions here before, so apologies if this is to the same team. also, from that discussion, are you worried about people's reluctance to buy before seeing "for real"? maybe location filtering would be useful?
(finally, maybe just me, but i was (am?) confused by your use of "collection" and whether that meant creating on-line "favourites" or actually owning a piece of art).
oh, and this seems to be aimed at the us market, but op is italian
EDIT - the nyt link from cvursache answers much of this (i hadn't realise this was related to the art genome project)