Perhaps the business of the future will be "cleaning up, eliminating" rather than "creating."
With AI, we have an exponential level of productivity. But what is being produced? 90%: garbage.
The problem is that what is being produced is essentially "garbage" generated by models trained on garbage. Quality knowledge is increasingly submerged and suffocated by spam and low-quality content.
The real challenge of the future will be filtering and cleaning up, on each level.