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You probably mean profits not revenue. But the thing about raising taxes is that it opens an opportunity for other countries to benefit from having lower taxes without losing any tax revenue, because global companies will want to be there.

At the end of the day, consumers will benefit from global tax competition ... as long as they stay healthy and young.

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Yeah, profits is what I meant. That;s what they are doing using the competitive tax structure of Ireland and recognizing all EU revenue in Ireland instead of the repective countries in which the product is bought. My assumption is that these loopholes will eventually close because they are being reported about and taxpayers in those countries will be disgruntled that a company only pays 2.5% of its profits in tax because it's recognizing the revenues in a different jurisdiction to which the product was bought.

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